FRANCHISE INDUSTRY USE CASE

Company: Surveillance Secure
Who: Rob Gazzola, Vice President of Marketing & Franchise Development
Surveillance Secure specialize in providing electronic security solutions to the commercial market. About a year ago, they made the decision to get into franchising. It’s a different undertaking so they needed a tool to help them develop video conferences, trainings, marketing options, and more.
WHY DID SURVEILLANCE SECURE SWITCH MEETING SOLUTIONS?

We have one opportunity to make the right impression. If the communication platform doesn’t perform, that is not acceptable for our business.

WHY SURVEILLANCE SECURE CHOSE VIDCALL:

- VidCall is an easy process, easy to get in, no downloads. The use, the onboarding, the support – easy.
- From a marketing standpoint, we noticed an over 30% increase in response rates in terms of outbound marketing. We are connecting that with smart summaries because we can search by a keyword and find conversations to see what questions are being consistently asked. What are the trends? We can identify find data points and refine our sales and marketing pitches, we understood we have an improvement in engagement rates.
- We are expanding internationally. We are actively looking to build and promote brand recognition. We can brand the entire interface and have a vanity url which is huge for us.
- And a large list of dial-in numbers in multiple countries that serve our client base. VidCall is by far the best value we’ve identified in the marketplace.